Lisa MacColl, B2B/B2C Writer

Home

About Me

Content portfolio

Corporate Writing Samples

My resume

Contact me

Freelance B2B and B2C writer and editor

EDUCATION

 

BA Honours, Political Science and French, Wilfrid Laurier University, 1985

MA, Political Science, Wilfrid Laurier University, 1992


AWARDS


Nominee, Professional Category, Oktoberfest Women of the Year, 2015

 

PROFESSIONAL DEVELOPMENT

 

Segregated Funds, Investment Funds Institute of Canada, 2001

Investment Funds in Canada, Sales, Investment Funds Institute of Canada, 1999

Associate, Agency Insurance Administration, (AIAA) Life Office Management Institute (LOMA), 1999

Associate, Customer Service, (ACS), Life Office Management Institute, (LOMA) 1988

 

WRITER

 

  • Self-published novella "Cannoli" available in print and e-book on Amazon.
  • Magazine articles, profiles and advertorials
  • Investment and insurance articles, profiles, columns and blog posts
  • Web content
  • B2B/B2C content, profiles, newsletters, brochures, marketing materials and web content
  • Case Studies
  • White Papers
  • Client communications
  • Procedure documents
  • Plain language materials
  • Press releases
  • Legislation analysis, risk assessment and position papers
  • Performing arts biographies
  • Essays, articles and reviews for on-line and print publications

 

EDITOR

 

  • Academic articles, theses and major research papers
  • Plain language materials
  • Performing arts programmes
  • Marketing materials
  • Annual reports, financial reports, fund performance documents
  • Client communications
  • Training materials
  • Web content
  • Press releases

 

Training/Public Speaking 

 

Guest lecturer at area elementary and secondary schools

 

Workshop presenter: "Social Media and Writers."

 

Appeared as featured guest on radio talk show to discuss helping a spouse through job loss

 

CLIENTS AND PUBLICATIONS

 

Level 343


Customer Attraction


Ministry of Economic Development, Employment and Infrastructure, Province of Ontario 


Miller Schwandt OU


Creditcards.ca


Wealthsimple


Protiviti


Tactibrand

 

Advisor's Edge and Advisor's Edge Report

 

Integrated Marketing Services Inc.

 

Professional Writers Association of Canada


Red Maple Professional Coaching Services 

 

Backpack Magazine

 

Our Homes

 

Waterloo Region Record Technology Spotlight

 

Readers' Digest

 

Canadian Living

 

Rose Theatre, Brampton, Ontario

 

American Red Cross

 

Grand Magazine

 

K-W Musical Productions

 

Cat Fancy

 

Today’s Bride

 

Music Times

 

Waterloo Chronicle

 

Grand Philharmonic Choir

 

Centre for International Governance Innovation

 

Waterloo Entertainment Centre

 

 

PROFESSIONAL ASSOCIATIONS   

 

American Society of Journalists and Authors

Cat Writers’ Association

Canadian Society for Children’s Authors, Illustrators and Performers

Society of Children’s Book Writers and Illustrators

Past-President, Waterloo Region Chapter, Professional Writers Association of Canada

CONTINUING EDUCATION

 

Writing for the Web, 2009

 

Eight Step Editing, Editors’ Association, 2007

 

Keys to Effective Editing, University of Waterloo, 2006

 

Fundamentals of Technical Writing, University of Waterloo, 2005

 

Business Marketing Writing, University of Waterloo, 2005

 

Writing Great Technical Documents, University of Waterloo, 2005

 

 

EMPLOYMENT HISTORY

 Self-employed B2B/B2C content creator 2005-present


Past-President, Waterloo Region Chapter, Professional Writers Association of Canada June 2012-September 2014.

 

Content Tactician, Tactibrand January 2013-2017 (project basis)

 

Secretary, Waterloo Region Chapter, Professional Writers Association of Canada June 2009- June 2012.

 

Contributing Editor, Waterloo Region Open File, 2011

 

Compliance Consultant, Manulife Financial 2003-2004

 

Legislation Analyst, Manulife Financial 2000-2002

 

Customer Service Representative, Manulife Financial 1996-2000

 

 

 


Contact me to discuss your content needs:

Lisa MacColl, Freelance Writer and Editor
25 Folkstone Cres.
Kitchener,  Ontario Canada N2E 2T1
Call:519-579-9132 (Eastern Time Zone)
lisa@lisamaccoll.com
lisamaccoll@gmail.com
Twitter:@lisamaccoll
Linked In: Lisa MacColl

Site information and content ©Lisa MacColl 2008. Unauthorized use of the material is prohibited without express permission from the owner.